Digital Marketing (Basic + Advance)

The objective of this program is to provide participants with a comprehensive understanding of digital marketing strategies and techniques, from foundational concepts to advanced practices. The course focuses on search engine optimization (SEO), social media marketing, email marketing, content strategy, pay-per-click (PPC) advertising, analytics, and campaign optimization. Participants will learn to plan, execute, and measure effective digital marketing campaigns for real-world business growth.

Category: Analytics

Description

1. Learning Outcomes

Understand the fundamentals of digital marketing and its role in business growth.
Implement SEO strategies to improve website visibility and organic traffic.
Design and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and YouTube.
Plan and execute PPC campaigns using Google Ads and other advertising platforms.
Create effective email marketing campaigns and measure their performance.
Analyze campaign performance using digital marketing analytics tools (Google Analytics, Search Console).
Develop content marketing strategies and optimize conversion funnels for lead generation and sales.

2. Program Highlights & Key Features

Hands-on practice with SEO, PPC, social media, and email marketing tools.
Expert-led sessions on content creation, campaign management, and digital advertising best practices.
Case studies across e-commerce, retail, B2B, and service industries.
Training on digital marketing analytics, ROI measurement, and campaign optimization.
Exposure to emerging trends like influencer marketing, AI-powered marketing, and omnichannel strategies.

Module 1: Introduction to Digital Marketing (Basics)
Module 2: Website, SEO & Content Marketing
Module 3: Paid Advertising (Performance Marketing)
Module 4: Social Media & Email Marketing
Module 5: Digital Marketing Analytics (Core Analytics Layer)
Module 6: Advanced Digital Marketing Strategies
Module 7: Integrated Digital Marketing Use Cases

Introduction to Digital Marketing (Basics)

What is Digital Marketing
Traditional Marketing vs Digital Marketing
Digital Marketing Ecosystem and Channels
Role of Data in Digital Marketing
Customer Journey and Digital Touchpoints
Conclusion and QnA

Website, SEO & Content Marketing

Website Basics and Landing Pages
Search Engine Optimization (SEO) Fundamentals
On-Page and Off-Page SEO
Keyword Research and Search Intent
Content Marketing Strategy
Measuring Content Performance
Conclusion and QnA

Paid Advertising (Performance Marketing)

Introduction to Paid Digital Advertising
Search Ads using Google Ads
Display and Video Advertising
Social Media Ads using Meta Ads
Campaign Structure and Budgeting
Performance Metrics (CTR, CPC, Conversions)
Conclusion and QnA

Social Media & Email Marketing

Social Media Marketing Overview
Organic vs Paid Social Media
Platform-wise Strategy (Instagram, Facebook, LinkedIn)
Engagement and Audience Growth Analysis
Email Marketing Basics
Campaign Performance and Open Rate Analysis
Conclusion and QnA

Digital Marketing Analytics (Core Analytics Layer)

Role of Analytics in Digital Marketing
Website and Campaign Tracking using Google Analytics
Traffic Source and User Behavior Analysis
Funnel and Conversion Analysis
ROI and Cost Analysis
Dashboard-Based Marketing Reporting
Conclusion and QnA

Advanced Digital Marketing Strategies

Advanced SEO and Performance Optimization
Conversion Rate Optimization (CRO)
Remarketing and Retargeting Strategies
Attribution Models and Channel Comparison
Marketing Automation (Conceptual)
Advanced Campaign Optimization Using Data
Conclusion and QnA

Integrated Digital Marketing Use Cases

End-to-End Campaign Analysis
Paid + Organic Strategy Alignment
Data-Driven Budget Allocation
Customer Acquisition vs Retention Analysis
Ethics and Data Privacy in Digital Marketing
Future Trends in Digital Marketing
Conclusion and QnA

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