Description

1. Learning Outcomes

• Understand the fundamentals of Facebook Ads and its role in digital marketing.
• Create and manage campaigns using Ads Manager.
• Define and target specific audiences based on demographics, interests, and behavior.
• Optimize ad performance using A/B testing, bidding strategies, and budget allocation.
• Track ad performance using Facebook Insights and conversion tracking.
• Integrate Facebook Ads with Instagram and Messenger for cross-platform campaigns.
• Analyze campaign metrics to improve ROI and overall marketing strategy.

2. Program Highlights & Key Features

• Hands-on exercises on campaign setup, audience targeting, and ad creation.
• Expert-led sessions on ad optimization, analytics, and conversion tracking.
• Case studies covering e-commerce, retail, and service industries.
• Training on retargeting, lookalike audiences, and remarketing strategies.
• Exposure to emerging trends like AI-based ad recommendations and dynamic ads.