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Social Media Analytics

Original price was: ₹1,000.00.Current price is: ₹500.00.

The objective of this program is to equip participants with the analytical skills and strategic understanding required to measure, interpret, and optimize social media performance. The course focuses on developing expertise in social media metrics, audience behavior, content performance, competitor benchmarking, and campaign effectiveness. Participants will learn to leverage data-driven insights to improve engagement, strengthen brand presence, and guide digital marketing decisions across various platforms.

Category: Analytics

Description

1. Learning Outcomes

Understand the fundamentals of social media analytics and key performance indicators (KPIs).
Analyze engagement, reach, impressions, and audience behavior across platforms.
Use tools like Meta Insights, Google Analytics, YouTube Studio, and social listening tools.
Evaluate content performance and optimize strategies based on data insights.
Perform competitor and trend analysis to support strategic planning.
Build reports and dashboards to track social media performance effectively.

2. Program Highlights & Key Features

Real-world case studies from brands and digital campaigns.
Hands-on analytics practice using live or sample datasets.
Expert-led sessions on platform algorithms and performance optimization.
Practical exercises in KPI tracking, content evaluation, and audience insights.
Coverage of the latest trends in social listening, influencer analytics, and AI-driven insights.

Module 1: Introduction to Social Media Analytics
Module 2: Social Media Data Understanding and Preparation
Module 3: Exploratory Data Analysis (EDA) in Social Media
Module 4: Content and Campaign Analytics
Module 5: Audience and Competitor Analytics
Module 6: Reporting, Dashboards, and Decision-Making

Introduction to Social Media Analytics

What is Social Media Analytics
Role of Data Analysis in Social Media
Types of Social Media Platforms and Data
Importance of Social Media Analytics for Brands
Organic vs Paid Social Media Data
Applications of Social Media Analytics
Tools Used in Social Media Analytics
Conclusion and QnA

Social Media Data Understanding and Preparation

Understanding Social Media Datasets
Key Data Sources (Instagram, Facebook, Twitter, LinkedIn, YouTube)
Types of Social Media Metrics
Data Cleaning and Handling Missing Values
Post-Level and Account-Level Data
Data Quality Issues in Social Media Data
Conclusion and QnA

Exploratory Data Analysis (EDA) in Social Media

Introduction to EDA
Post Performance Analysis
Engagement Trend Analysis
Reach and Impression Analysis
Follower Growth Analysis
Identifying High and Low Performing Content
Visualization of Social Media Data
Conclusion and QnA

Content and Campaign Analytics

Content Type Analysis
Campaign Performance Analysis
Hashtag and Timing Analysis
Audience Interaction Analysis
Paid vs Organic Content Performance
Data-Driven Content Optimization
Limitations of Content Analytics
Conclusion and QnA

Audience and Competitor Analytics

Understanding Audience Data
Demographic and Interest Analysis
Audience Engagement Behavior
Competitor Performance Analysis
Benchmarking Social Media Metrics
Market Trend Identification
Conclusion and QnA

Reporting, Dashboards, and Decision-Making

Social Media Dashboards and Reports
KPI Tracking and Performance Monitoring
Data Visualization Best Practices
Interpreting Insights for Business Decisions
Communicating Insights to Stakeholders
Ethical Use of Social Media Data
Future Scope of Social Media Analytics
Conclusion and QnA

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