Description

1. Learning Outcomes

• Understand the functionalities and benefits of Google Ads, Analytics, AdSense, Data Studio, and Ad 360.
• Plan, create, and optimize advertising campaigns using Google Ads and Ad 360.
• Track and analyze website and app performance using Google Analytics.
• Generate revenue and manage content monetization using Google AdSense.
• Design interactive and insightful reports and dashboards using Google Data Studio.
• Apply data-driven strategies for marketing optimization, audience targeting, and ROI improvement.
• Integrate multiple Google products for end-to-end campaign management and analytics.

2. Program Highlights & Key Features

• Hands-on exercises on setting up campaigns in Google Ads and Ad 360.
• Training on website traffic analysis, goal tracking, and conversion measurement using Google Analytics.
• Expert-led sessions on content monetization with Google AdSense.
• Practical exercises on creating dashboards and reports in Google Data Studio.
• Case studies on e-commerce, retail, and digital publishing industries.
• Exposure to emerging features such as AI-powered campaign recommendations and cross-platform analytics.